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Search: person:"Malthouse, Edward C."
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Consumer behaviour
24
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12
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12
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Malthouse, Edward C.
74
Calder, Bobby J.
20
Maslowska, Ewa
13
Kim, Su Jung
7
Hollebeek, Linda D.
6
Aksoy, Lerzan
5
Buoye, Alexander
4
Fudurić, Morana
4
Lariviere, Bart
4
Schultz, Don E.
4
Viswanathan, Vijay
4
Aksoy, Pelin
3
Collinger, Tom
3
Cooil, Bruce
3
Joosten, Herm
3
Keiningham, Timothy
3
Kotler, Philip
3
Larivière, Bart
3
Malthouse, Edward C
3
Vakeel, Khadija Ali
3
Vandenbosch, Mark B.
3
Bernritter, Stefan F.
2
Birgelen, Marcel van
2
Block, Martin P.
2
Brodie, Roderick J.
2
Calder, Bobby J
2
Franks, Judy U.
2
Hessary, Yasaman Kamyab
2
Hoornaert, Steven
2
Kandampully, Jay
2
Keiningham, Timothy Lee
2
Kunz, Werner H.
2
Line, Nathaniel
2
Raman, Kalyan
2
Skiera, Bernd
2
Van den Poel, Dirk
2
Wang, Rebecca Jen-Hui
2
Ballings, Michel
1
Blattberg, Robert C.
1
Bolton, Ruth N.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
6
Journal of service management
6
Journal of service research : JSR
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising
3
Journal of marketing management : MM
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of media business studies
2
MIT sloan management review
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Breaking new ground in theory and practice
1
Business horizons
1
Challenges in an age of dis-engagement
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Cutting edge international research
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of Advertising Research
1
Journal of Consumer Marketing
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of retailing and consumer services
1
Kellogg on advertising & media : the Kellogg School of Management
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Legends in marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media and convergence management
1
Media brands and branding
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Policy and marketing strategies for digital media
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
64
Other ZBW resources
7
OLC EcoSci
6
RePEc
1
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1
Advertising: a friend, a foe, or a frenemy in building healthy media-audience relationships
Franks, Judy U.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 71-89)
.
2024
Persistent link: https://www.econbiz.de/10015064317
Saved in:
2
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
3
Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung
;
Kim, Ho
;
Choi, Jaewon R.
;
Malthouse, Edward C.
- In:
The journal of media economics
35
(
2023
)
3/4
,
pp. 87-107
Persistent link: https://www.econbiz.de/10014636064
Saved in:
4
The effects of big data on media management
Green, Gregory A.
;
Malthouse, Edward C.
- In:
Media and change management : creating a path for new …
,
(pp. 55-71)
.
2022
Persistent link: https://www.econbiz.de/10013167325
Saved in:
5
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
6
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
7
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
8
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 29-53)
.
2020
Persistent link: https://www.econbiz.de/10012263237
Saved in:
9
Understanding the drivers of cable TV cord shaving with big data
Fudurić, Morana
;
Malthouse, Edward C.
;
Lee, Mi Hyun
- In:
Journal of media business studies
17
(
2020
)
2
,
pp. 172-189
Persistent link: https://www.econbiz.de/10012256257
Saved in:
10
Advancing computational advertising : conceptualization of the field and future directions
Huh, Jisu
;
Malthouse, Edward C.
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 367-376
Persistent link: https://www.econbiz.de/10012313105
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