With the rapid growth of online news aggregators, the debate on whether they should pay news publishers for redistributing their content has become more heated. As a result, regulators across the world are trying to develop policies to balance the interest of both parties. However, there is...

Expert opinion exerts tremendous influence on the purchase journey, but its effect on overall consumer experience is ambiguous as it can give rise to both “expectation” and “reputation” effects. This paper explores the effect of expert opinions on consumer experience via the lens of...

The EU GDPR requires users to explicitly grant firms access to their data. The regulator, however, did not mandate the format or language of this request, leaving firms free to design opt-in messages. Did firms respond to this freedom by complying with the regulator’s intent, or did they game...

Drawing upon job embeddedness theory, this paper examines whether network and spatial embeddedness impact direct salespeople’s tendency to remain active or become inactive. Network embeddedness is defined as one’s connection with other salespeople (micro-level), and one’s affiliation to a...

Bargaining is an important pricing mechanism, prevalent in both online and offline markets. However, there is little empirical work documenting the costs and benefits of bargaining, primarily due to the lack of real-world bargaining data. We leverage rich, transaction-level bargaining data from...

Healthcare needs have been growing rapidly in many countries as populations age. Recently, ecosystems with online platforms at their center have emerged to address this need. This is because these platforms can scale rapidly, increasing healthcare access and equity. The speed of scaling depends...

Since the late 1990s, opioids have been increasingly prescribed for pain treatment in the U.S as a result of aggressive marketing by pharmaceutical companies. This has resulted in more than 450,000 opioid overdose deaths since then. In the same time period, several U.S. states have legalized...

The common belief about the growing medium of livestreaming is that its value lies in its "live" component. In this paper, we leverage data from a large livestreaming platform to examine this belief. We are able to do this as this platform also allows viewers to purchase the recorded version of...

Influencer marketing is being used increasingly as a tool to reach customers because of the growing popularity of social media stars who primarily reach their audience(s) via custom videos. Despite the rapid growth in influencer marketing, there has been little research on the design and...

The advent of digitization has allowed firms to collect high-frequency data - subjective and objective - to monitor their service performance. This paper proposes a methodological framework to help firms understand the value of collecting these data. We apply the framework to novel...