Bui, Thi Thao Hien; Jambulingam, Manimekalai; Amin, Muslim - In: Cogent Business & Management 9 (2022) 1, pp. 1-22
Scholars have conducted franchisee performance research for decades; however, understanding the antecedents and outcomes of franchisee performance is still limited. This study will review and discuss the determinants of franchisee performance in different contexts, using findings from reliable...