The sense of belonging is a subjective perception. In traditional societies that are inherently conservative, cultural and religious the perception of the self becomes bound to the holistic context of the society. From the moment you are born you slowly submerge in a world where traditions,...

Purpose The purpose of this paper is to advance the theoretical development of the content marketing concept and its integration into high-tech marketing theory, in entrepreneurial contexts and from a business model innovation perspective. Design/methodology/approach The paper provides a...

Since Abu Bakr al-Baghdadi announced in April 2013 the formation of the new Islamic polity, the Islamic State of Iraq and Syria (ISIS), it has slowly become the epitome of terror. Certain acts of violence and atrocities committed by ISIS create the impression that it is acting out of blind,...