Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Maravelakis, Irene"
Narrow search
Narrow search
Year of publication
From:
To:
Type of publication
All
Article
2
Language
All
Undetermined
2
Author
All
Cleveland, Mark
2
Laroche, Michel
2
Maravelakis, Irene
2
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Source
All
OLC EcoSci
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Competitive advertising interference and ad repetition effects: Comparing high-share and low-share brands
Laroche, Michel
;
Cleveland, Mark
;
Maravelakis, Irene
- In:
International journal of advertising : the quarterly …
25
(
2006
)
3
,
pp. 271-308
Persistent link: https://www.econbiz.de/10008126633
Saved in:
2
Attitude accessibility, certainty and the attitude-behaviour relationship: An empirical study of ad repetition and competitive interference effects
Laroche, Michel
;
Cleveland, Mark
;
Maravelakis, Irene
- In:
International journal of advertising : the quarterly …
21
(
2002
)
2
,
pp. 149-174
Persistent link: https://www.econbiz.de/10008119044
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
