//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Margariti, Kostoula"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
5
Werbewirkung
5
Advertising
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbung
4
Emotional branding
2
Emotionale Werbung
2
Internet marketing
2
Online-Marketing
2
Aesthetics
1
Brand image
1
Brand management
1
Cognition
1
Cross-media advertising
1
Emotion
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Google Ads
1
Kognition
1
Markenführung
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Print advertising
1
Printwerbung
1
Search engine
1
Suchmaschine
1
TV advertising engagement
1
Visual metaphors
1
Visual/verbal metaphors
1
advertising
1
advertising effects
1
aesthetic response
1
attitude toward the ad
1
brand attitude
1
cognitive load
1
complexity
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
6
Author
All
Hatzithomas, Leonidas
6
Margariti, Kostoula
6
Boutsouki, Christina
4
Tsichla, Eirini
2
Voutsa, Maria C.
2
Koumpis, Dimitrios
1
Manolopoulou, Aikaterini
1
Theodorakioglou, Fotini
1
Zotos, Yorgos
1
Zotos, Yorgos C.
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
Challenges in an age of dis-engagement
1
Designing and communicating experience
1
International journal of internet marketing and advertising : IJIMA
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
2
Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
3
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
4
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
5
Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini
;
Voutsa, Maria C.
;
Margariti, Kostoula
; …
- In:
Designing and communicating experience
,
(pp. 241-253)
.
2021
Persistent link: https://www.econbiz.de/10012648317
Saved in:
6
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->