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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna
;
Boeck, Harold
;
Laroche, Michel
- In:
Journal of business research : JBR
121
(
2020
),
pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
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2
Proximity marketing in banking : lessons from retail and entertainment industries
Margulis, Anna
;
Levesque, Nataly
;
Boeck, Harold
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 401-427
Persistent link: https://www.econbiz.de/10012209492
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