Dominici, Andrea; Boncinelli, Fabio; Marone, Enrico - In: International Journal of Wine Business Research 31 (2019) 3, pp. 385-405
Purpose: The purpose of this study is to investigate non-pecuniary motivations and benefits of involvement in the wine business. Combining these motives with winery owners’ characteristics, attitudes and implemented strategies, the aim is to identify different winery owners’ styles in...