Martín-Ruiz, David; Barroso-Castro, Carmen; … - In: Tourism and Hospitality Management 18 (2012) 1, pp. 37-53
The main research objectives of this paper are: first, to identify the three levels of a service evaluation: attributes (service value), outcome (service experience), and values (developing service relationships); secondly, to differ and to relate the perceptions of service value with service...