Mason, Henry; Mattin, David; Luthy, Maxwell; … - 2015 - 1. Aufl.
Praise for Trend-Driven Innovatio -- Title Page -- Copyright -- Foreword -- Preface -- 1: Why Now -- 1.1: The Expectation Economy -- Three Strands of Expectation -- [1] Rising Quality -- [2] Positive Impact -- [3] Personal Expression -- The Expectation Cycle -- Next -- 2: Scan -- 2.1: Trends 101...