Beat accelerating customer expectations with trend-driven innovation

Praise for Trend-Driven Innovatio -- Title Page -- Copyright -- Foreword -- Preface -- 1: Why Now -- 1.1: The Expectation Economy -- Three Strands of Expectation -- [1] Rising Quality -- [2] Positive Impact -- [3] Personal Expression -- The Expectation Cycle -- Next -- 2: Scan -- 2.1: Trends 101 -- Trends Defined -- The Fundamental Trend Elements -- Emerging Expectations -- Next -- 2.2: Watch Businesses First, Customers Second -- Future Vision -- Innovation Clusters and Trends -- The Butterfly Effect -- Failure -- Where To Spot Trends -- Next -- 2.3: Trends in the Wild