Matarazzo, Michela; Resciniti, Riccardo; Simonetti, Biagio - In: International Marketing Review 37 (2019) 4, pp. 695-712
Purpose: Building on the scant literature on cross-border acquisitions (CBAs) in the consumer perspective, the purpose of this paper is to investigate the impact of the acquirer’s cause-related marketing (CRM) on consumers’ repurchase intentions of the products of the post-acquisition...