Applying reactance theory to study consumer responses to COVID restrictions : a note on model specification
Michela Matarazzo and Adamantios Diamantopoulos
| Year of publication: |
2023
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|---|---|
| Authors: | Matarazzo, Michela ; Diamantopoulos, Adamantios |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 894-905
|
| Subject: | Consumer behavior | COVID restrictions | Model specification | Reactance theory | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Coronavirus |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-12-2021-0370 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470100