Umar, Umar Bello; Mas’ud, Abdulsalam; Matazu, Sadisu … - In: Journal of Islamic Marketing 13 (2021) 9, pp. 1940-1957
Purpose: The study aims to identify a gap within the extant literature on the inadequacy of earlier extension of the theory of reasoned action (TRA) and theory of planned behavior (TPB) to accommodate the peculiarity of Muslims majority countries that experiencing poverty growth in modeling the...