Matusitz, Jonathan; Payano, Pam - In: India Quarterly: A Journal of International Affairs 67 (2011) 1, pp. 65-77
This analysis compares Indian and US perceptions of Bollywood. It is the first to provide such a comparison. Overall, the authors found that both Indian and US perceptions of Bollywood are positive and negative. On some dimensions, Indian and US perceptions differ sharply from each other; on...