Cultural Adaptation of an MNC in Mexico: A Success Story
Year of publication: |
2011
|
---|---|
Authors: | Matusitz, Jonathan ; Minei, Elizabeth |
Published in: |
Transition Studies Review. - Springer. - Vol. 18.2011, 2, p. 418-429
|
Publisher: |
Springer |
Subject: | Adaptation | Culture | Globalization | Glocalization | Mexico | MNC | Wal-Mart |
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