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International marketing ; Vol. 1
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Journal of Business Strategy
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Cross-cultural strategies
Kim, W. Chan
;
Mauborgne, R. A.
-
2008
Persistent link: https://www.econbiz.de/10003655500
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CROSS‐CULTURAL STRATEGIES
Chan Kim, W.
;
Mauborgne, R.A.
- In:
Journal of Business Strategy
7
(
1987
)
4
,
pp. 28-35
The challenge for executives is to transcend the blinders imposed by their home cultures if operations in foreign cultures are to flourish.
Persistent link: https://www.econbiz.de/10014845670
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