CROSS‐CULTURAL STRATEGIES
The challenge for executives is to transcend the blinders imposed by their home cultures if operations in foreign cultures are to flourish.
Year of publication: |
1987
|
---|---|
Authors: | Chan Kim, W. ; Mauborgne, R.A. |
Published in: |
Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 7.1987, 4, p. 28-35
|
Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Procedural justice and managers' in-role and extra-role behavior: The case of the multinational
Chan Kim, W., (1996)
-
Chan Kim, W., (1999)
-
Value innovation: a leap into the blue ocean
Chan Kim, W., (2005)
- More ...