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Search: person:"Mayer, James Mark"
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Mayer, James Mark
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Peev, Plamen
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Yoon, Hye Jin
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Kumar, Piyush
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Mayer, Abby
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Peev, Plamen P.
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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Journal of managerial issues : JMI
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Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
Saved in:
2
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark
;
Kumar, Piyush
;
Yoon, Hye Jin
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Saved in:
3
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
4
Consumer perceptions of precise vs. just-below prices in retail settings
Peev, Plamen P.
;
Mayer, James Mark
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 673-688
Persistent link: https://www.econbiz.de/10011799557
Saved in:
5
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
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