Consumer perceptions of precise vs. just-below prices in retail settings
Year of publication: |
2017
|
---|---|
Authors: | Peev, Plamen P. ; Mayer, James Mark |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 5, p. 673-688
|
Subject: | markdowns, | just-below prices, | odd prices, | precise prices, | sales promotions | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Theorie | Theory | Einzelhandel | Retail trade | Einzelhandelspreis | Retail price |
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