Higgins, Richard S.; McChesney, Fred S. - In: Managerial and Decision Economics 32 (2011) 2, pp. 71-83
Previous studies (e.g. by Peltzman and Mathios-Plummer) reveal powerful share‐value effects of Federal Trade Commission (FTC) actions against firms for their advertising. Curiously, however, Mathios‐Plummer finds that when the FTC announces an investigation but simultaneous settlement of the...