Materiality, settlements and the FTC'S ad substantiation program : why wonder bread lost no dough
Richard S. Higgins and Fred S. McChesney
| Year of publication: |
2011
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|---|---|
| Authors: | Higgins, Richard S. ; McChesney, Fred S. |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 32.2011, 2, p. 71-83
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008908925