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Search: person:"McDonald, Scott C."
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McDonald, Scott C.
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Journal of advertising research
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A legacy of breakthrough research and respect for tradition : honoring John B. Ford's eight years with the JAR
McDonald, Scott C.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 199-200
Persistent link: https://www.econbiz.de/10013435283
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2
What do we really know about attitudes toward privacy and advertisement avoidance?
McDonald, Scott C.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 75-76
Persistent link: https://www.econbiz.de/10011875520
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3
Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely
;
King, Karen Whitehill
;
Reid, Leonard N.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
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