Search Results - person:"McFarlane, Donovan A."

On Art Weinstein's superior customer value...in the Now Economy

McFarlane, Donovan A. - In: Journal of marketing communications 27 (2021) 5, pp. 564-570

Persistent link: https://www.econbiz.de/10012624666

Gaps in Executive and Worker Compensation as an Organizational and Management Challenge

McFarlane, Donovan A. - In: Journal of Entrepreneurship and Business Innovation 2 (2015) 1, pp. 1-15

This paper examines the gaps in chief executive officer (CEO) and worker compensation by exploring the vital data of 10 corporations as uncovered in a study by NerdWallet.com on the differences in hourly compensation between CEOs and average hourly workers or employees. The author examines the...

Persistent link: https://www.econbiz.de/10011125842

Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program

Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113

Persistent link: https://www.econbiz.de/10011742934