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Search: person:"McKechnie, Sally A."
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Firmenkundengeschäft
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McKechnie, Sally A.
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Ennew, Christine T.
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Cross-cultural and critical perspectives on brands
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International journal of advertising : the quarterly review of marketing communications
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International small business journal
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A cross-cultural perspective on the role of branding in financial services
Abou Aish, Ehab M.
;
Ennew, Christine T.
;
McKechnie, Sally A.
-
2009
Persistent link: https://www.econbiz.de/10003785628
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2
Product placement in movies: A comparison of Chinese and American consumers' attitudes
McKechnie, Sally A.
;
Zhou, Jia
- In:
International journal of advertising : the quarterly …
22
(
2003
)
3
,
pp. 349-374
Persistent link: https://www.econbiz.de/10008118042
Saved in:
3
The Nature of the Banking Relationship: A Comparison of the Experiences of Male and Female Small Business Owners
McKechnie, Sally A.
;
Ennew, Christine T.
;
Read, Lauren H.
- In:
International small business journal
16
(
1998
)
3
,
pp. 39-55
Persistent link: https://www.econbiz.de/10006305849
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