Search Results - person:"McPherson, Mark"

Nguyen, Nga; Priporas, Constantinos Vasilios; … - In: Journal of business research : JBR 169 (2023), pp. 1-20

Persistent link: https://www.econbiz.de/10014468555

Sustainable branding in healthcare within Generation Z in a developing economy

Vellore-Nagarajan, Durga; Priporas, Constantinos-Vasilios; … - In: Sustainable branding : ethical, social, and …, (pp. 324-343). 2021

Persistent link: https://www.econbiz.de/10012546446

Think non-ethnic, but act ethnic : perspectives from South Asian entrepreneurs

McPherson, Mark - In: Journal of entrepreneurship, management and innovation … 15 (2019) 2, pp. 117-152

Persistent link: https://www.econbiz.de/10012265716

Brand repositioning of Egypt's muslim brotherhood : do you see what I see, views from the female electorate?

McPherson, Mark; Ismail, Monia Mohsen - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 261-295

Persistent link: https://www.econbiz.de/10012257423

Identity and difference : re-thinking UK South Asian entrepreneurship

McPherson, Mark - In: Journal of enterprising communities : people and places … 11 (2017) 5, pp. 564-589

Persistent link: https://www.econbiz.de/10011811535

Slicing, dicing, spicing, and pricing : factors influencing purchase and consumption of fresh potatoes

Dukeshire, Steven; McPherson, Mark; Veitch, Scott; … - In: Journal of food products marketing 22 (2016) 2, pp. 240-257

Persistent link: https://www.econbiz.de/10011561226

An outsider’s inside view of ethnic entrepreneurship

McPherson, Mark - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 63-89

Persistent link: https://www.econbiz.de/10011598701

China : celebrity endorsement within the Chinese beauty industry ; views from Beijing's female consumers

McPherson, Mark; Li, Xiang - In: Marketing management in Asia, (pp. 33-50). 2013

Persistent link: https://www.econbiz.de/10009659660

Identity and difference – re-thinking UK South Asian entrepreneurship

McPherson, Mark Christopher - In: Journal of Enterprising Communities: People and Places … 11 (2017) 5, pp. 564-589

Purpose This paper, which is part of a larger study, aims to discuss from an ethno-cultural perspective, the notion of self-identification and difference pertaining to first and second-generation South Asian male entrepreneurs. In essence, previous studies have not explored this dimension to any...

Persistent link: https://www.econbiz.de/10014858077

Satisfaction/dissatisfaction and choice tactic refinement for potatoes

McPherson, Mark; Dukeshire, Steven; Wang-Pruski, Gefu; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 309-327

Persistent link: https://www.econbiz.de/10009573210