Search Results - person:"Meise, Jan Niklas" - EconBiz

Feed them facts : value perceptions and consumer use of sustainability-related product information

Meise, Jan Niklas; Rudolph, Thomas; Kenning, Peter; … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 510-519

Persistent link: https://www.econbiz.de/10010388543

Diversity in European retailing

Rudolph, Thomas; Meise, Jan Niklas - In: Diversity in European marketing : text and cases, (pp. 131-154). 2012

Persistent link: https://www.econbiz.de/10009531595

Consumer preferences for product transparency in emerging markets : lessons learned from India

Moser, Roger; Schaefers, Tobias; Meise, Jan Niklas - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 3, pp. 22-27

Persistent link: https://www.econbiz.de/10009541852

Diversity in European Marketing : Text and Cases

Rudolph, Thomas - 2012

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student...

Persistent link: https://www.econbiz.de/10014015752

Consumer preferences for product transparency in emerging markets : lessons learned from India

Moser, Roger; Schaefers, Tobias; Meise, Jan Niklas - In: Marketing Review St. Gallen : die neue … 29 (2012) 3, pp. 22-27

Persistent link: https://www.econbiz.de/10010003238

Modern retail management : Apple's iPhone distribution strategy

Rudolph, Thomas; Meise, Jan Niklas - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 559-572). 2011

Persistent link: https://www.econbiz.de/10009307549

Communicating supply chain transparency to consumers : the impact of supply chain information provision on consumers' preference and willingness to pay

Meise, Jan Niklas - 2010

Persistent link: https://www.econbiz.de/10008666065

Communicating supply chain transparency to consumers : the impact of supply chain information provision on consumers' preference and willingness to pay

Meise, Jan Niklas - 2010

Persistent link: https://www.econbiz.de/10008757046

"Mehrwertkommunikation erfordert nachvollziehbare Kriterien für den Kunden"

Riedener, Urs; Meise, Jan Niklas - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 3, pp. 4-6

Persistent link: https://www.econbiz.de/10003982158

Mehrwert durch Transparenz kommunizieren

Rudolph, Thomas; Meise, Jan Niklas - In: Marketing review St. Gallen : Marketingfachzeitschrift … 27 (2010) 3, pp. 15-19

Persistent link: https://www.econbiz.de/10003982162

A service of the