Consumer preferences for product transparency in emerging markets : lessons learned from India
Roger Moser; Tobias Schaefers; Jan Niklas Meise
| Year of publication: |
2012
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|---|---|
| Authors: | Moser, Roger ; Schaefers, Tobias ; Meise, Jan Niklas |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 29.2012, 3, p. 22-27
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| Subject: | Indien | India | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541852