Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Meléndez-Rodríguez, Saraí"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising industry
2
Creativity
2
Kreativität
2
Werbewirtschaft
2
Werbung
2
Critical mass
1
Diversity Management
1
Diversity management
1
Gender
1
Gender diversity
1
Geschlecht
1
Management
1
Signaling
1
Signalling
1
Tokenism
1
Weibliche Führungskräfte
1
Women managers
1
advertising awards
1
advertising creatives
1
creativity festivals
1
motivation
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Meléndez-Rodríguez, Saraí
2
Roca, David
2
Suárez, Aina
1
Published in...
All
Gender in management : an international journal
1
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David
;
Suárez, Aina
;
Meléndez-Rodríguez, Saraí
- In:
Gender in management : an international journal
39
(
2024
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
Saved in:
2
Sick of awards : hidden costs of signaling for advertising creatives
Meléndez-Rodríguez, Saraí
;
Roca, David
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1295-1314
Persistent link: https://www.econbiz.de/10014450200
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
