Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Year of publication: |
2024
|
---|---|
Authors: | Roca, David ; Suárez, Aina ; Meléndez-Rodríguez, Saraí |
Published in: |
Gender in management : an international journal. - Bingley : Emerald, ISSN 1754-2421, ZDB-ID 2425114-8. - Vol. 39.2024, 4, p. 465-479
|
Subject: | Advertising | Creativity | Critical mass | Gender diversity | Management | Tokenism | Diversity Management | Diversity management | Kreativität | Werbung | Werbewirtschaft | Advertising industry | Weibliche Führungskräfte | Women managers | Geschlecht | Gender |
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