Search Results - person:"Melnyk, Vladimir"

The influence of social norms on consumer behavior : a meta-analysis

Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120

Persistent link: https://www.econbiz.de/10013258854

Regulatory fit effects for injunctive versus descriptive social norms : evidence from the promotion of sustainable products

Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R. H. - In: Marketing letters : a journal of research in marketing 24 (2013) 2, pp. 191-203

Persistent link: https://www.econbiz.de/10009742800

Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products

Melnyk, Vladimir; Herpen, Erica; Fischer, Arnout; … - In: Marketing Letters 24 (2013) 2, pp. 191-203

Consumers face marketing messages using social norms in many situations where different goals are dominant. This research examines moderating effects of regulatory focus for descriptive and injunctive norms in the promotion of sustainable products. More specifically, it shows that descriptive...

Persistent link: https://www.econbiz.de/10010867885

To think or not to think : the effect of cognitive deliberation on the influence of injunctive versus descriptive social norms

Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R. H. - In: Psychology & marketing 28 (2011) 7, pp. 709-729

Persistent link: https://www.econbiz.de/10009241994

To think or not to think: The effect of cognitive deliberation on the influence of injunctive versus descriptive social norms

Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R.H.; … - In: Psychology & marketing 28 (2011) 7, pp. 709-730

Persistent link: https://www.econbiz.de/10009134501