Purpose: This paper aims to understand consumers’ response to the trust repair mechanisms adopted by corporate brands in a service sector context following prominent trust damaging organizational transgressions. Design/methodology/approach: Adopting a qualitative approach, six focus group...

Purpose – This study aims to investigate how attributes associated with local food (intrinsic product quality; local support) motivate purchase behaviour. Previous research assumes heterogeneity in consumer motivation, but this has never been formally assessed. As such, the influence of local...

Foreword and acknowledgment -- Humor, business, and society -- From society to business : humor's use and roles in activist movements -- From business to society : humor's use and roles in marketing, corporate communications, and public relations -- Society within business : humor's use and...