Chaney, Damien; Lunardo, Renaud; Mencarelli, Rémi - In: Qualitative Market Research: An International Journal 21 (2018) 4, pp. 402-420
Purpose: The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience. Design/methodology/approach: A historical review of the development of the concept of consumption experience is...