An empirical study of the relationship between perceived value and the Net Promoter Score : application to specialized retail chains
Year of publication: |
2024
|
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Authors: | Maubisson, Laurent ; Mencarelli, Rémi ; Rivière, Arnaud |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 321-344
|
Subject: | Net Promoter Score | perceived value | experiential value scale | specialized retail chains | Verkaufsförderung | Sales promotion | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Handelskette | Retail chain | Konsumentenverhalten | Consumer behaviour |
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