Bhutada, Nilesh; Deshpande, Aparna; Menon, Ajit; Perri, … - In: International Journal of Pharmaceutical and Healthcare … 7 (2013) 3, pp. 296-312
Purpose – The paper's aim is to measure the effect of various brief summary formats on consumers' drug‐related knowledge, evaluations of ad information, ad believability, attitudes towards the ad and brand, perceived product risk and intention to use ad information in making healthcare...