Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs
Year of publication: |
2012
|
---|---|
Authors: | Bhutada, Nilesh S. ; Menon, Ajit M. ; Deshpande, Aparna D. ; Perri III., Matthew |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 29.2012, 1, p. 35-48
|
Subject: | Arzneimittel | Pharmaceuticals | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | USA | United States |
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