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Search: person:"Merlo, Omar"
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Marketing
7
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7
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5
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4
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4
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Merlo, Omar
27
Auh, Seigyoung
9
Whitwell, Gregory J.
8
Eisingerich, Andreas B
6
Lukas, Bryan A.
6
Bell, Simon J.
2
McPhillips, Simon
2
Bell, Simon
1
Britton, Robert A.
1
Cao, Jia Jocelyn
1
Chun, Hae Eun Helen
1
Duffek, Barbara
1
Eisingerich, Andreas
1
Eisingerich, Andreas S.
1
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1
Hoyer, Wayne D.
1
Levstek, Jaka
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Liu, Yeyi
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Menguc, Bulent
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Journal of business research : JBR
3
Business horizons
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Business Research
2
Journal of service research : JSR
2
MIT sloan management review
2
Marketing theory
2
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2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal
1
European Journal of Marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing Letters
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
16
OLC EcoSci
7
RePEc
3
Other ZBW resources
1
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1
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
2
Why so toxic? : a framework for exploring customer toxicity
Duffek, Barbara
;
Eisingerich, Andreas B
;
Merlo, Omar
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10014327820
Saved in:
3
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
4
Avoiding the pitfalls of customer participation
Merlo, Omar
;
Eisingerich, Andreas S.
;
Shin, Hae-Kyung
; …
- In:
MIT sloan management review
61
(
2019
)
1
,
pp. 10-12
Persistent link: https://www.econbiz.de/10012107489
Saved in:
5
The benefits and implementation of performance transparency : the why and how of letting your customers ‘see through’ your business
Merlo, Omar
;
Eisingerich, Andreas
;
Auh, Seigyoung
; …
- In:
Business horizons
61
(
2018
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10011808968
Saved in:
6
Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi
;
Eisingerich, Andreas B
;
Auh, Seigyoung
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
Saved in:
7
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
8
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
9
The role of marketing departments in entrepreneurial firms and its impact on the market orientation-performance relationship
Merlo, Omar
(
contributor
);
Bell, Simon
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003491100
Saved in:
10
Marketing's reputation and influence in the firm
Merlo, Omar
;
Lukas, Bryan A.
;
Whitwell, Gregory J.
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 446-452
Persistent link: https://www.econbiz.de/10009507161
Saved in:
1
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