This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...

Purpose: This paper aims to investigate the ability of threatening communication to favorably modify children’s preventive behavior (8–12 years old) in the context of dental hygiene. It also seeks to identify the type of threat that promotes the most children's persuasion (physical/social...