Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity
Year of publication: |
2023
|
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Authors: | Methlouthi, Kawther ; Nefzi, Ayoub |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 3, Art.-No. 2258621, p. 1-16
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Subject: | advertising | attitude | children | consumption | desire | emotional reaction | familiarity | social media | Social Web | Social web | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Emotion |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2258621 [DOI] hdl:10419/294637 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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