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Search: person:"Mills, Adam"
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Mills, Adam J.
25
Mills, Adam
7
Pitt, Leyland F.
6
Robson, Karen
4
Wiid, Ria
4
Pitt, Leyland
3
Plangger, Kirk
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Bal, Anjali S.
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Coyne, John
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Journal of marketing education : JME
9
Business horizons
6
International journal of wine business research : IJWBR
2
Journal of strategic marketing
2
Business Horizons
1
International journal of advertising : the review of marketing communications
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of the Academy of Marketing Science
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Marketing theory
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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ECONIS (ZBW)
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1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
2
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
3
Strategic storytelling : guest editor's perspective
Mills, Adam
;
Key, Thomas Martin
- In:
Business horizons
66
(
2023
)
3
,
pp. 309-311
Persistent link: https://www.econbiz.de/10014304282
Saved in:
4
Contained : why it's better to display some products without a package
Szocs, Courtney
;
Williamson, Sara
;
Mills, Adam
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 131-146
Persistent link: https://www.econbiz.de/10012819748
Saved in:
5
Teaching, fast and slow : student perceptions of emergency remote education
Robson, Karen
;
Mills, Adam J.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 203-216
Persistent link: https://www.econbiz.de/10013473707
Saved in:
6
Consumer insights : a turning point for marketing research education
Mills, Adam J.
;
Hair, Joseph F.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 279-284
Persistent link: https://www.econbiz.de/10012662589
Saved in:
7
Special issue: consumer insights : marketing research
Mills, Adam J.
(
ed.
);
Hair, Joseph F.
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012662615
Saved in:
8
Deepfakes : perspectives on the future "reality" of advertising and branding
Kietzmann, Jan
;
Mills, Adam J.
;
Plangger, Kirk
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10012586672
Saved in:
9
Journal of Marketing Education : a retrospective overview between 1979 and 2019
Donthu, Naveen
;
Kumar, Satish
;
Mills, Adam
;
Pattnaik, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012592895
Saved in:
10
Agile authorship : evolving models of innovation for information-intensive offerings
Mills, Adam J.
;
Berthon, Pierre R.
;
Pitt, Christine
- In:
Journal of business research : JBR
110
(
2020
),
pp. 577-583
Persistent link: https://www.econbiz.de/10012237901
Saved in:
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