Consumer insights : a turning point for marketing research education
Year of publication: |
2021
|
---|---|
Authors: | Mills, Adam J. ; Hair, Joseph F. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 3, p. 279-284
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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