Purpose: As social commerce migrates to the mobile platform, mobile social commerce (ms–commerce), an emerging way of conducting social commerce in the mobile environment, is gaining popularity among mobile users. Although impulse buying in social commerce has been the focus of scholars in...

Researchers have for years emphasized the value of multi-level studies. This research attempts to develop a framework for analyzing IT adoption studies from a multi-level perspective. Specifically, it examines research involving Innovation Diffusion Theory (IDT), using a framework devised on the...

The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes. The focus of this book is, from a managerial standpoint, the control of information, the extent to which such...