When shopping on the web, customers usually depend on depictions and photographs given on the website. They do this because of a lack of tangibility i.e., they can’t touch and feel the product. Many times consumers do not complete online purchases due to the intangibility of the purchase. Some...

This research explores some of the issues of Augmented reality. The objective of this research is to examine the effect of augmented reality on website quality variables such as information quality, service quality, and system quality. Moreover, we explore if the integration of AR increases the...