In the era of globalization, people around the world are negotiating with counterparties with different cultural backgrounds more often than ever. It has brought many new things and restored some old needs. Some countries have pale and authentic cultural imitation which differ from western...

Global Value Chain (GVC) plays major role in the global economy which create link among every country without considering its capacity or status. Small and medium enterprises (SMEs) are the backbone of any economy and also take large part of employment in developing countries. This study...