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Search: person:"Moldovan, Sarit"
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Viral marketing
6
Virales Marketing
6
Consumer behaviour
3
Innovation diffusion
3
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3
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Moldovan, Sarit
14
Goldenberg, Jacob
8
Steinhart, Yael
5
Chattopadhyay, Amitava
4
Muller, Eitan
3
Shoham, Meyrav
3
Libai, Barak
2
Chattopadhyay, Amitiva
1
Lehmann, Donald R.
1
Ofen, Shlomit
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Richter, Yossi
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Yom-Tov, Elad
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
MSI reports : working paper series
2
Faculty & research / Insead : working paper series
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
10
OLC EcoSci
4
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1
Sending mixed signals : how congruent versus incongruent signals of popularity affect product appeal
Moldovan, Sarit
;
Shoham, Meyrav
;
Steinhart, Yael
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 881-897
Persistent link: https://www.econbiz.de/10014451309
Saved in:
2
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
Saved in:
3
Mind the gap : how smaller numerical differences can increase product attractiveness
Shoham, Meyrav
;
Moldovan, Sarit
;
Steinhart, Yael
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 761-774
Persistent link: https://www.econbiz.de/10011951055
Saved in:
4
Opinion leadership in small groups
Moldovan, Sarit
;
Muller, Eitan
;
Richter, Yossi
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 536-552
Persistent link: https://www.econbiz.de/10011734916
Saved in:
5
Positively useless : irrelevant negative information enhances positive impressions
Shoham, Meyrav
;
Moldovan, Sarit
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011707313
Saved in:
6
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
7
"Share and scare" : solving the communication dilemma of early adopters with a high need for uniqueness
Moldovan, Sarit
;
Steinhart, Yael
;
Ofen, Shlomit
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010485558
Saved in:
8
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
Saved in:
9
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10009133489
Saved in:
10
The NPV of bad news
Goldenberg, Jacob
;
Libai, Barak
;
Moldovan, Sarit
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 186-200
Persistent link: https://www.econbiz.de/10003561953
Saved in:
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