Mind the gap : how smaller numerical differences can increase product attractiveness
Year of publication: |
December 2018
|
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Authors: | Shoham, Meyrav ; Moldovan, Sarit ; Steinhart, Yael |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 4, p. 761-774
|
Subject: | numerical information | categorical perception | product versions | product attributes | product ratings |
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