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Search: person:"Morgan, Neil"
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Marketing management
22
Marketingmanagement
22
Marketing
15
Firm performance
14
Unternehmenserfolg
14
Customer satisfaction
8
Kundenzufriedenheit
8
Strategic management
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Article
101
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Article in journal
43
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research-article
7
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4
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Language
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English
59
Undetermined
44
German
2
Author
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Morgan, Neil A.
95
Rego, Lopo L.
20
Vorhies, Douglas W.
14
Piercy, Nigel F.
11
Katsikeas, Constantine S.
9
Whitler, Kimberly A.
9
Morgan, Neil
7
Feng, Hui
6
Kaleka, Anna
5
Billett, Matthew T.
4
Clark, Bruce H.
4
Cravens, David W.
4
Gooner, Rich
4
Piercy, Nigel
4
Slotegraaf, Rebecca J.
4
Boyd, D. Eric
3
Gooner, Richard A.
3
Hult, G. Tomas M.
3
Mittal, Vikas
3
Wiles, Michael A.
3
Bhattacharya, Abhi
2
Chari, Simos
2
Fornell, Claes
2
Leonidou, Constantinos N.
2
Leonidou, Leonidas C.
2
Mason, Charlotte H.
2
Morgan, Neil A
2
Moutinho, Luiz
2
Rego, Lopo Leotte
2
Teare, Richard
2
Yarbrough, Larry
2
Anderson, Eugene
1
Anderson, Eugene W.
1
Bharadwaj, Sundar
1
Billett Matthew T.
1
Chabowski, Brian
1
Clark, Bruce
1
Do Rego, Lopo Leotte
1
Du, Rex Yuxing
1
Gigliolti, Adriana
1
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Institution
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American Marketing Association
1
Summer AMA Conference <2016, Atlanta, Ga.>
1
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Journal of marketing
18
Journal of the Academy of Marketing Science
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
MSI reports : working paper series
4
Harvard business review : HBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international marketing
3
Marketing Intelligence & Planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
AMS review : official publication of the Academy of Marketing Science
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of Business Research
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Marketing Science
2
Strategic management journal
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
British journal of management : BJM
1
Business horizons
1
Construction Management and Economics
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Evolving and emerging issues in marketing strategy
1
GfK Marketing Intelligence Review
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International Journal of Bank Marketing
1
Journal of Marketing Practice: Applied Marketing Science
1
Journal of general management
1
Journal of marketing research
1
Journal of operations management
1
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
1
Journal of the Market Research Society : JMRS
1
Long range planning : LRP ; international journal of strategic management
1
Management Decision
1
Management decision : MD
1
Marketing research : a magazine of management and applications
1
Marketing strategy processes and tools
1
National geographic : official journal of the National Geographic Society
1
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Source
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ECONIS (ZBW)
52
OLC EcoSci
39
Other ZBW resources
7
RePEc
6
USB Cologne (EcoSocSci)
1
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105
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1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Examining why and when market share drives firm profit
Bhattacharya, Abhi
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 73-94
Persistent link: https://www.econbiz.de/10013258876
Saved in:
3
Accounting for intangible assets : the strategic performance of marketing
Stewart, David W.
;
Morgan, Neil A.
- In:
The Routledge companion to strategic marketing
,
(pp. 393-406)
.
2021
Persistent link: https://www.econbiz.de/10012498774
Saved in:
4
Customer satisfaction and firm profits in monopolies : a study of utilities
Bhattacharya, Abhi
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 202-222
Persistent link: https://www.econbiz.de/10012426513
Saved in:
5
Upper echelons research in marketing
Whitler, Kimberly A.
;
Lee, Ben
;
Krause, Ryan
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 198-219
Persistent link: https://www.econbiz.de/10012434093
Saved in:
6
Commentary: a strategic perspective on capturing marketing information to fuel growth : challenges and future research
Morgan, Neil A.
;
Lurie, Robert S.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 184-189
Persistent link: https://www.econbiz.de/10012391436
Saved in:
7
Outside-in marketing : renaissance and future
Musarra, Giuseppe
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 98-101
Persistent link: https://www.econbiz.de/10012289355
Saved in:
8
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
9
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
10
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
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