Mukhtar, Arshia; Mohsin Butt, Muhammad - In: Journal of Islamic Marketing 3 (2012) 2, pp. 108-120
Purpose – Muslims living in multi-religious societies are considered more conscious about the permissibility ( Halal ) of products and thus the majority of Halal research in the non-financial sector was conducted in multi-ethnic societies. Nonetheless, the global trade is changing the way we...