Murray, Janet Y.; Murray, Russell H.; Lann, Larry E. - In: Journal of Marketing for Higher Education 8 (1997) 1, pp. 41-53
<title>ABSTRACT</title> In an era of globalization, U.S. colleges and universities should develop proactive marketing strategies to maintain their market share in the U.S. and stimulate sales growth in foreign markets. This paper presents a conceptual framework of formulating growth strategies by higher...