Harris, Michael; Cox, K. Chris; Musgrove, Carolyn Findley; … - In: International Journal of Bank Marketing 34 (2016) 4, pp. 587-602
Purpose – The prevailing mindset is that younger people value and more readily adopt technology. The purpose of this paper is to determine if this is true with respect to banking practices. Design/methodology/approach – A survey was conducted to evaluate the importance of mobile, online, and...